A proactive, resourceful, and collaborative designer with experience designing for B2B and SaaS products.
Currently working at CallRail - a lead attribution product designed for SMBs to know what marketing drives their business outcomes. đŸ“ˆ
Work Experience
CallRailStrategic partnership in Semrush’s app store to initiate greater product growth
Currently executing and coordinating efforts to make CallRail purchasable from SemRush’s app store. This project is an exciting growth opportunity for CallRail because it offers a new business opportunity to be marketed to SemRush’s global agency audience!
CallRailLeveraging AI data to make marketing attribution as automated as possible
Applied data visualizations to provide a commentary of touch points a customer interacts with before becoming a lead for a mar-tech product. This helps customers understand their marketing mix more holistically and make informed budget decisions.
CallRailOnboarding A/B test increases purchase of tracking numbers by 25%
Improved an onboarding workflow to test a hypothesis that if we remove a more complicated route of number setup, would that lead to decreased churn and higher usage rates?
CallRailCross-sell design increases back to base sales by 30% without marketing outreach
Designed 2 contextual cross-sell solutions that reached an 80% attachment rate. This product marketing crossover proved to be an opportune collaboration that helps meet back to base product growth goals without outbound sales efforts.
LSQReport Center built for enterprise customers to achieve financial scalability
Designed innovative scalable solutions to aid B2B users in a smooth auditing experience, report personalization, and ability to complete bulk tasks.