A proactive, curious and reliable designer with experience designing for B2B and SaaS products. I enjoy collaborating to design intuitive user experiences that promote business outcomes.
Currently working at CallRail - a marketing attribution product designed for SMBs to know what marketing drives their business outcomes. 📈
Work Experience
CallRailData visualization to deliver actionable insights
Enhancing marketing data about customer attribution with data visualizations that provide a commentary of sources and touch points a customer notices before becoming a lead. This helps customers understand their marketing mix more holistically and make smart budgeting decisions.
CallRailOnboarding A/B test increases purchase of tracking numbers by 25%
Improved an onboarding workflow to test a hypothesis that if we remove a more complicated route of number setup, would that lead to decreased churn and higher usage rates?
CallRailCross-sell design increases back to base sales by 30%
Designed 2 contextual cross-sell solutions that reached an 80% attachment rate. This product marketing crossover proved to be an opportune collaboration that helps meet back to base product growth goals without outbound sales efforts.
LSQInnovative Report Center for enterprise
Designed innovative scalable solutions to aid B2B users in a smooth auditing experience, report personalization, and ability to complete bulk tasks.