A proactive, resourceful, and collaborative designer with experience designing for B2B and SaaS products.
Currently working at CallRail - a lead attribution product designed for SMBs to know what marketing drives their business outcomes. 📈
Work Experience
CallRailOnboarding A/B test increases purchase of tracking numbers by 25% and increases user retention
Improved an onboarding workflow to test a hypothesis that if we remove a more complicated route of number setup, would that improve completion rate of flow and increase activation rates of sticky features?
CallRailLeveraging AI data to help marketers automate a complicated attribution journey
Applied data visualizations to highlight customer touchpoints and cross-reference attribution to help users better understand their marketing mix and make informed budget decisions.
CallRailCross-sell design increases back to base sales by 30% without marketing outreach
Designed 2 contextual cross-sell solutions that reached an 80% attachment rate. This product marketing crossover proved to be an opportune collaboration that helps meet back to base product growth goals without outbound sales efforts.
LSQReport Center built for enterprise customers to achieve financial scalability
Designed innovative scalable solutions to aid B2B users in a smooth auditing experience, report personalization, and ability to complete bulk tasks.